Trusted by Australia’s Leading E-Signature Provider: See How We Helped Annature Succeed

Annature

Overview:

Annature is Australia’s leading ISO 27001-certified e-signature provider. Proudly Australian-made and owned, Annature delivers a secure, efficient, and easy-to-use electronic signature solution tailored to support local businesses across various industries.
The platform empowers organizations to digitize document signing processes—streamlining workflows, reducing operational costs, and ensuring compliance with the highest standards of data security and privacy.

Challenge:

Annature needed a reliable and precisely targeted B2B data solution to scale their operations and drive new client acquisitions. Their goal was to reach decision-makers in specific industries through highly focused email marketing campaigns, maximizing engagement while maintaining compliance and efficiency.

Solution:

We provided Annature with a bespoke B2B database solution, meticulously curated and customized according to their unique targeting requirements. The data was segmented by industry, geography, and job titles to ensure relevance and boost conversion potential.

Our collaboration included:

Deep consultation to understand Annature’s ICP (Ideal Customer Profile)
Segmented data lists by industry
Quality assurance and data accuracy checks

Ongoing support to refine data strategy

Results & Client Feedback

Initial Campaign Results:
Annature conducted three separate email campaigns across different industry verticals using our data. The performance metrics were as follows:
Campaign 1:

1,459 emails delivered
19.4% open rate
2.6% click-through rate

Campaign 2:

2,291 emails delivered
19.5% open rate
1.9% click-through rate

Campaign 3:

1,015 emails delivered
22.5% open rate
2.2% click-through rate

“We are very happy with the list results. We will be looking at purchasing more records towards the end of January / early February next year.”
— Client Feedback,

Follow-Up Campaign Success:

Building on the earlier success, Annature became a regular customer to Data Maelumat for targeted data purchase. The client was pleased with the continued performance and results.

“The results of our last campaign were quite successful—once again we are very satisfied with the results of what we have ordered from you. We would like to look at our next purchase. However, we will need some help from you here regarding what industries are available and how many records you can supply.”

— Client Feedback

Conclusion

Our partnership with Annature highlights the value of high-quality, customized B2B data in driving measurable marketing success. We are proud to have played a role in supporting Annature’s growth by delivering data solutions that meet their evolving business goals.

We continue to work closely with Annature, helping them scale efficiently and target the right audience with confidence.