Empowering Bettercoach with Precision Data for 5+ Years of Marketing Excellence

Bettercoach

Overview: Precision Data for Growth

Bettercoach is a trailblazer in the world of corporate coaching and leadership development. With a strong focus on people-centric growth, Bettercoach provides organizations with scalable coaching programs, digital learning tools, and expert-led development pathways to unlock the full potential of their teams.

From fast-growing startups to global enterprises, Bettercoach has built a reputation for transforming workplace culture, boosting leadership effectiveness, and driving sustainable performance through personalized, data-backed coaching.

As a trusted player in the HR tech and L&D space, Bettercoach needed a robust marketing infrastructure to scale its impact, and that’s where we came in.

Challenge:

In a highly competitive and evolving market, Bettercoach was looking to:

Refine their marketing strategy with accurate, decision-maker-level contact data.
Improve campaign precision by reaching the right stakeholders—particularly HR leaders, Learning & Development heads, and organizational strategists.
Ensure full compliance with GDPR and data privacy regulations.
Establish a long-term data solution to support ongoing demand generation and customer acquisition.

They didn’t just need a one-off data vendor—they needed a strategic partner who provides accurate data for growth.

Solution: Precision Data for Growth of Bettercoach

Strategic Data Partnership that Scales

Since the beginning of our partnership, Data Maelumat has been fully aligned with Bettercoach’s marketing vision and business goals. Here’s how we’ve delivered results that matter:

Deep Market Segmentation

We provided laser-targeted, permission-based B2B contact lists segmented by:

Industry (e.g., tech, finance, consulting, education)
Job role (CHROs, L&D Managers, Talent Development Heads, and more)
Company size and region

Data You Can Trust

Every list underwent multi-stage verification to ensure 100% accuracy.
Regular updates and database hygiene maintained relevance over time.
Data aligned with global compliance laws including GDPR, CAN-SPAM, and PDPA.

Long-Term Scalable Support

Quarterly performance reviews and feedback loops.
Flexible database refreshes to accommodate campaign pivots.

Strategic consulting on list-building, segmentation, and campaign timing.

Results & Feedback from Bettercoach

A 5-Year Success Story

Bettercoach has been leveraging our data solutions for over five years, and the impact speaks for itself:

Consistent Growth in Campaign Performance
Targeted campaigns drove higher open and click-through rates, outperforming industry benchmarks year after year.

Streamlined Lead Nurturing
Bettercoach was able to move faster through the marketing funnel with more qualified leads and less guesswork.

Stronger ROI Across Campaigns
With better targeting came better conversion, and a marketing engine that continues to drive results.

What Bettercoach Says About Us

“Happy with the service and database delivered that makes our daily marketing tasks easier with clarity on our needs.”

— Rouven Fasch / Managing Director at BetterCoach

Conclusion

Build On Trust Backed by Results.

This case study reflects what sets Data Maelumat apart—not just as a data provider, but as a growth partner. For over five years, we’ve empowered Bettercoach to market smarter, connect faster, and grow stronger.

Whether you’re a coaching platform, SaaS company, or enterprise service provider, our tailored B2B data solutions can transform the way you market.

Let’s write your success story for Smart Data, Smarter Growth.