Transforming the Marketing Strategy of a Leading IT
Consulting Firm

Avensys Consulting

Overview:

Avensys Consulting is one of Singapore’s foremost IT consultancy firms, specializing in Business Intelligence (BI), Analytics, and IT Outsourcing services. Renowned for its deep technological expertise, the company plays a pivotal role in helping businesses undergo digital transformation journeys.

Driven by intellect, innovation, and integrity, Avensys is committed to delivering high-quality solutions that maximize business value for its clients. Its core offerings include IT consulting, talent outsourcing, and end-to-end IT services for enterprises looking to stay ahead in a rapidly evolving digital landscape.

Challenge:

Avensys Consulting recognized the need to restructure its marketing efforts and improve targeting for higher engagement and conversions. Their key requirements included:

Access to a permission-based list of verified business emails and decision-maker contacts.
A database tailored specifically for businesses actively seeking IT Outsourcing and Consulting services.
Assurance of accuracy, recency, and strict adherence to data compliance regulations (e.g., GDPR, PDPA).

Solution:

Avensys partnered with Data Maelumat to overcome its marketing data challenges. After in-depth consultations and research, we delivered a highly targeted and compliant contact database aligned with the client’s objectives.

Key deliverables included:

Custom-built contact lists curated from the Target Account List (TAL).
Verified business email addresses of prospects in need of IT consulting and outsourcing solutions.
Full compliance with international data protection standards, ensuring ethical outreach.

Results & Client Feedback

The results of the marketing campaigns using our data solution were highly successful:

Significant increase in campaign engagement rates.
Enhanced lead quality, resulting in improved conversion and higher ROI.
Streamlined marketing operations with greater targeting clarity.

Client Testimonial

“Happy with the service and database delivered that makes our daily marketing tasks easier with clarity on our needs.”

— Razil Razaque, Senior Sales Manager, Avensys Consulting

Conclusion

This collaboration highlights how accurate and compliant data can transform marketing efforts. By working closely with Avensys Consulting, we enabled them to improve their outreach, target the right prospects, and ultimately grow their business through smarter marketing.