How an IT Intelligence and Research Company Maximized Its Reach with Data Maelumat

Pulley Ascent

About the Client

Pulley Ascent (Asia) Pte Ltd is a leading Singapore-based provider of IT market intelligence and research. Their services help CIOs, CTOs, and other IT professionals across the APAC region make strategic decisions, predict technology trends, and gain a competitive edge. Focused on accelerating digital transformation, the company delivers real-time market updates, deep tech analysis, and growth insights to enterprises of all sizes.

Challenge:

Pulley Ascent wanted to scale its outreach and market research efforts by connecting with highly relevant IT decision-makers across APAC. Their internal team lacked access to a comprehensive, up-to-date, and segmented database of IT executives. As a result, their marketing efforts were not reaching the right audience, leading to inefficient campaigns and lower research quality.

Specific Challenges Included:

Limited access to targeted IT executive contacts across APAC
Difficulty in identifying high-value prospects across niche verticals
Inefficient outreach due to incomplete or inaccurate data
Need for a multi-channel database for email, phone, and direct mail campaigns.

Solution:

Pulley Ascent turned to Data Maelumat for a data-backed solution to enhance their market intelligence initiatives. After understanding their pain points, our team delivered a customized and segmented database of verified IT decision-makers, tailored precisely to their campaign and research goals.

Here’s What We Delivered:

A high-quality, intent-rich database of IT executives including CTOs, IT Directors, CIOs, and Heads of IT
Industry-segmented and region-specific contacts across various company sizes in APAC
Verified contact information such as full name, job title, company, mailing address, direct-dial numbers, and email addresses
Multi-channel readiness enabling email marketing, telemarketing, and direct mail campaigns
Flexible database structure aligned with the client’s internal CRM and research frameworks.

Results & Client Feedback

Armed with the fresh and accurate contact data provided by Data Maelumat, Pulley Ascent saw measurable improvements across their research and outreach activities:

Expanded their reach across multiple APAC countries and industries
Improved targeting of key IT decision-makers, resulting in more relevant research feedback
Increased campaign efficiency through multi-channel outreach and higher deliverability
Streamlined internal processes by integrating segmented and verified data into their CRM

“Very satisfied with my account manager Syed all the time. The team supports all types of our requirements, even with niche industries, and always fulfills promises.”
— Angela Chen

Business Development Executive, Pulley Ascent (Asia) Pte Ltd

Final Takeaway

Pulley Ascent’s story is a perfect example of how reliable, segmented, and intent-based B2B data can unlock new opportunities for IT research companies. With Data Maelumat’s tailored solutions, they were able to scale efficiently, improve campaign ROI, and focus on delivering greater value to their customers.